You are working hard to beat, but you are going to have to open up on a Sunday in order to make any profit and keep your staff employed. So how do you go about capitalising on this?
Here is a suggested plan of attack!
1) Check what the extra costs of opening on Sundays are and decide what you have to take to break even.
2) Ensure that this break even amount is reasonable and achievable. Do you think that you can motivate yourself and your staff to achieve this amount?
3) First thing to do is tell your existing customers so that they have an opportunity to visit more often.
4) Find out if there are other markets that have opened up on the new day. Church goers, Shoppers and families that can only be together on a Sunday seem to be an obvious market.
5) Investigate if there are any groups of clubs that might like to meet on a Sunday, using your café as their meeting place.
6) Can you encourage sports clubs to visit after training or are you lucky enough to live near a sports centre so that you can capture sports fans before or after the even?
To meet your new markets, I would suggest that you set up some new products. Here are a few ideas:
1) How about having a family day? Set up your café to supply a family Sunday meal. You could have the great Sunday Tea, consisting of tea, sodas, sandwiches and cakes as a set price for 3, 4 or 5. You could even offer the traditional British Sunday Dinner of roast and vegetables. How about an “eat all you can” buffet? Try and make it special to eat on a Sunday.
2) You could set up Sunday specials to encourage new customers as well as existing customers to visit.
3) You could set up a loyalty card and tell your existing customers that they will get discounts on future drinks for every Sunday meal they have.
4) You could set up special events on Sunday – such as book clubs, entertainment, children stories etc.
5) Set up healthy drinks and eats to attract the Sunday sports person.
To summarise, you need to make Sunday opening that little bit special, tell your existing customers and seek out new customers from Sunday only markets.
© Copyright 2009 Biz Guru Ltd